13 March 2024
Dreamciti Consulting
Retailers: The Final Stop in the Supply Chain Journey
Retailers are the businesses that sell finished products directly to consumers.
They act as the final link in bringing the products from all the previous stages to the hands of the customer.
Here's why retailers play a critical role:
- Product availability
- Customer service
- Pricing and promotions
- Market feedback
- Brand image
In essence, retailers are the bridge towards the end user.
They ensure products reach their target audience, provide a platform for purchase, and offer valuable insights that help all the other players in the chain adapt and improve.
Retailers within the supply chain
Logistics and Supply Chain Explained