Dreamciti Consulting

In the supply chain, product quality refers to the overall characteristics of a product that meet the needs and expectations of the customer.

It encompasses factors like:

- Demand signal

- Product innovation

- Market competition

- Sustainability and ethics

- Brand advocacy

In conclusion, while customers may be at the end of the supply chain, their role is far from passive.

They are the ones who determine the success or failure of a product or service.

Understanding their needs and preferences is essential for every player in the supply chain to thrive.

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Consumers within the supply chain